Importance of Profiling in Sports

Profiling bridges the gap between 'good' performances and 'great' ones

Over the past two decades, sport has become much more scientific. Our understanding of biomechanics, technique and technology has seen previous performance barriers broken time and time again.

While our advanced physiological and technical knowledge has produced huge advances and previously unattainable physical performances, there is a significant 'knowledge gap' developing in another area that is also critical to creating results. This is the coaches' and athletes' 'emotional intelligence'. Emotional intelligence is about understanding the role that your personality and behavior play in your performance, and being able to analyze and deliberately adapt your behavior in order to improve your performance.

Emotional intelligence, or 'mental talent', is one of the least understood and most underemployed aspects of sport today. Athlete Assessments was founded to help coaches, athletes and sports professionals develop their 'mental talent', so that they may realize their full potential. This awareness is achieved through sports profiling.

What is sports profiling?

Sports profiling is the key to developing the self-awareness you need, as a coach, an athlete or sports professional, to develop your emotional intelligence and understand how your behavior and personality impacts on your performance and results.

No matter what level you are, you can use sports profiling to take your performance to a new level.